Baby boomers start and destroy
Markets
Most people who want to make big selling anything need to focus on one
expanding and growing market.
When the baby boomers were born, there was a huge demand for baby food,
powder, cribs and many other parenting books. Companies that were
well positioned at that time, he became rich. Companies like Gerber sold two billion
jars of baby food by 1955!
When baby boomers were growing up, Mattel made a fortune selling Barbie
dolls! The trend was so strong that children (girls) were grouped into
who played with Barbie dolls and those who didn't!
What about the Ford Mustang? Do you remember that time?
In the 1970s, it was the biggest real estate boom of all time. For what?
Because a billion baby boomers were looking for a place to stay.
developers took advantage of it. But they didn't foresee a big problem for 15 years
later.
When enough houses were built and the baby boomers no longer needed their
houses, the industry began to slow down and developers around the world lost money and went bankrupt. The developers did not realize that the
number of home buyers was starting to dry up.
Eventually, the additional homes generated a surplus in the economy. And that
reduces demand. The entire real estate sector was starting
fall through the cracks because the houses whose price was fixed at the “normal” rate
cover the cost of its construction, suddenly fell and they could not
recover their loss.
This important thing to consider. Historically, markets that have disappeared
from the face of the earth can be estimated from the decrease in demand. People
I had to work twice as hard to earn the same salary.
It would therefore be suicidal to market something to baby boomers when
they are past the age where demand would exist. Change is inevitable. If you don't grow and remain stagnant, then
chances are you will shrink or atrophy because everyone is
you take one step forward and appear relatively behind everyone else.
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